Blue Chip Tip: Just Show Up
After observing some of the worst service providers I have ever seen over the past year or so, either directly or hearing about the experiences of my clients, I’m reminded of what should be a simple rule for anyone in business: Just Show Up! It’s amazing to see the number of businesses that can’t seem to perform the most basic of tasks: return a phone call or email, demonstrate interest in a customer’s needs, or deliver on what they said they would do. What on earth do these companies think they are in business to do?
Smart business leaders can use these awful examples as a reminder of what’s important to do every single day: Just Show Up. Here are five tips to live by:
- Every customer is important, so don’t treat the “small jobs” as anything less. You don’t know who your client knows; their personal network could include business leaders, professionals, and those who need your services, and you will never get referrals if their experience with you is poor. Speaking from experience, you can trust me on that!
- Do what you said you would do, and don’t think that your customer won’t know the difference. Map out deliverables in advance and deliver. Don’t change the plan unless there is a compelling reason to do so, and only with sign off from your client.
- Meet timelines, as your customers are depending on you to do so. Too many businesses act like they’ve got nothing but time; newsflash: your customers don’t have time to waste.
- Get it in writing, in advance of starting the work, so everyone is on the same page from the beginning. Treat every customer engagement in a professional manner, otherwise your efforts will look like more of a hobby than a business.
- Be accountable, especially if something doesn’t go as planned. Customers will be more understanding if you take responsibility for getting the job done, as opposed to making excuses, deflecting concerns, and pulling other distractions.
Think that this list is too basic to be of use? Experience says otherwise. By showing up and doing the job right, you’ve already left over half your competition in the dust. Now, just think what you could do if you really put your mind to it!
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