We have held the designation of Chartered Accountant (the profession is currently in the process of being migrating to the designation of Chartered Professional Accountant) since 1994. Learn more about how this designation can be helpful to your business
We have held the designation of Certified Management Consultant since 1997. Learn more about the importance of this international designation, particularly in terms of selecting an advisor.
Here's what others have to say about us
Evelyn JacksPresident / The Knowledge Bureau
It has been a pleasure to welcome Jenifer to the Knowledge Bureau Faculty. She has contributed in an outstanding way to the education of tax and financial advisors across Canada in the area of family business planning by contributing two certificate courses to our curriculum: Business Succession, Business Valuation and updating a new edition of Advising Family Businesses. Jenifer is also a popular guest lecturer at the Distinguished Advisor Workshops and a well-organized, dependable, and articulate keynote speaker.
O. Ken BicknellPresident & Chief Executive Officer / Digital Underground Media Inc.
I first worked with Jenifer when she was in an advisory role to our business. We liked her so much, we asked her to join us as an officer and partner. Her experience and professional designations provide Jenifer with a depth and perspective that belie her tenure. Her value to me and the business always exceeded expectations, and I have maintained a working relationship with Jenifer subsequent to the sale of our company.
Susan Misner, PFPCo-Founder & Publisher / GoldenGirlFinance.com
We’ve had the pleasure of working with Jenifer in her role as a business advisor; she is truly an exceptional professional with a very rare and unique skill set. Jenifer can add incredible value in helping businesses grow, transition, or differentiate themselves, gets the job done, and always delivers on deadline. She’s also a popular contributor to our online digital media site, providing advice and inspiration to our global community of subscribers.
Janice TurnerManager / E-newsletters and Webinars
I’ve been pleased to work with Jenifer, a regular contributor to CPA Canada’s CareerVision newsletter, over the past few years. She has also developed and presented three webinars in the areas of venture capital and financing early stage companies for our webinar program. Jenifer’s webinars have attracted an average of 3,200 registrants per session, and they’ve all been rated as Good/Very Good by at least 95% of the participants. I look forward to continuing our working relationship in the future.”
Over the course of our professional career, we have worked with a wide range of clients in many industries. Here is a sample of some of the projects we have completed.
Marketing, Organizational Review, and Performance Improvement
Market Research/Marketing Strategy Assistance, Various industries
Given that the area of marketing is one of the core areas to address with young companies, assisted numerous early stage businesses in addressing issues related to developing a sound and investor ready marketing strategy, including marketing approach, distribution, pricing, budgeting/financial considerations, advertising/promotion, identification of appropriate target markets, and competitive issues. Provided market research assistance to help companies develop their marketing strategy, including identification of appropriate research categories, sources, and approaches, as well as compilation and analysis for decision making and business planning purposes.
Market study (Potential expansion markets), Technology industry
Engaged to conduct market study to assist a technology company in identifying potential markets for a new product offering. Project activities included identification of potential market segments and research categories of interest, conducting primary and secondary market research, identification of key customer preferences, conducting a competitive analysis, identification and assessment of potential business models, as well as pricing and financial considerations. Assistance was also provided in selecting the most appropriate markets, as well as next steps leading to implementation.
Feasibility and market study, Retail/wholesale initiatives
Assisted with the conduct of a feasibility and market study to develop a wholesale/retail concept for rural communities in a region of Canada. Project worksteps included detailed primary and secondary market research efforts to develop a solid understanding of the economic and social environments. Primary market research activities included collection and analysis of demographic data, spending habits, and other economic research. A stakeholder survey was developed, and results were collected, tabulated, and analyzed. Secondary market research activities included site study, competitive analysis, focus group sessions, and community consultations.
Marketing and business planning assistance, Value added agriculture industry
Provided assistance to an emerging company in the value added agriculture industry, including indentifying and accessing potential market opportunities, product development, competitive differentiation, and various business issues. Assistance was provided at the Board and advisory level for several years.
Marketing plan, Technology industry
Engaged to develop a marketing plan for an emerging business serving a niche market in the technology industry. Key worksteps included an assessment of the business’ current sales and marketing resources and performance, a competitive analysis, key product differentiators, identification of potential sales and marketing strategies, and executive coaching to confirm and implement strategy revisions.
Market study (Potential expansion markets), Manufacturing industry
Engaged to conduct market research to assist an established company in the manufacturing industry identify potential new markets for its products. The project included defining market segments of interest, conducting secondary market research, identifying key product attributes and customer preferences, and assisting the company in terms of understanding the most appropriate market segments to approach. Assistance was also provided to help the company understand possible ownership structures for seeking management participation and investment capital.
Feasibility study and financial projection, Healthcare industry
Conducted a feasibility study of alternative housing models in the healthcare industry. Project work activities included demographic analysis, focus group sessions, stakeholder consultation, benchmarking, and development of a high-level business plan and implementation strategy. Business plan components included pro-forma capital and operating statements for several development scenarios and related assumptions.
Market surveys, various industries
Developed, conducted, and compiled a wide range of market surveys in various industries, including food processing, professional services, telecommunications, natural resources, and education. Survey results were utilized to guide organizational strategy, improve performance, and/or provide insight into customer/client satisfaction levels.
Organizational review, International disaster relief organization
Conducted a third party evaluation of a disaster relief effort for an international organization. Key worksteps included facilitation of stakeholder interviews and focus groups, as well as staff discussion groups. A comprehensive list of recommendations was developed and delivered to leaders in the national office.
Organizational review, Non-profit agency
Conducted an organizational review of a non-profit agency to improve organizational wellness, streamline staffing, and implement an appropriate salary structure. Project work involved individual interviews and focus groups, review and revision of job descriptions, and analysis of salary levels. Participating in change management sessions was an important phase of the project and results were critical to re-organization of the agency.
Operational restructure, Healthcare sector
Led an operational restructure of an organization in the healthcare sector, implementing a number of performance improvement initiatives. Project activities included organizational needs assessment, job analysis and design, job descriptions, recruitment of staff, budget development and financial management, policies and procedures, and teambuilding. Identification of cost saving opportunities, budget development, and cost containment were critical project activities.
Program Review, Public sector organization
Performed a program review of a public sector pilot project. Project work included assessment of program policies, as well as review of accounting and program records. Results of this review were compared to initial project guidelines and objectives to assess performance and recommend policy revisions. The pilot project was conducted over a two year period, and worksteps included interviews and consultation with program participants and public sector officials. Results of the study were used to make program policy improvements, geared towards expanding the project.
Organizational review, Non-profit residence
Conducted an organizational review of a housing facility. The review was instigated due to changes in resident needs and volumes, as well as the quality of service. Project work included staff and resident interviews, as well as review of job descriptions, policies and procedures, and accounting records, and practices. The review included consideration of the future role of satellite facilities, as well as contract administration practices. Operational and strategic recommendations were drafted and presented to senior administration and the resident group.
Departmental review, Public sector administrative department
Assisted in the conduct of a departmental review of a public sector organization. Work steps included system documentation and flowcharting, needs analysis, cost/benefit analysis of possible solutions, and re-engineering of work activities. Needs analysis included conducting staff member interviews and consultations, as well as user focus groups, to solicit feedback from a variety of viewpoints.
Service delivery review, Public sector organization
Conducted a review of transportation services at a public sector organization. Project work included operational and financial review and modeling of several user departments, cross-jurisdictional scanning, identification of best practices, and recommendations for improvement. An important part of the study was conducting departmental and stakeholder interviews and consultations, to identify issues and solicit service delivery feedback. The study was used to formulate an action-oriented strategy for moving forward.
Organizational design implementation planning, Insurance industry
Assisted a large organization in the insurance industry with implementation planning for redesign of its largest functional department. Project activities included facilitation of senior management strategy sessions, identification of critical tasks and activities, development of a detailed implementation plan, and drafting of terms of reference.
Organizational review, Financial services organization
Conducted an organizational review of a financial services organization to identify operational issues, define roles and responsibilities, and develop an appropriate organizational structure. Project work involved extensive staff interviews, as well as working sessions with the senior management team, addressing both operational issues and options for organizational structure. Job descriptions were developed for all positions in the organization.
Organizational review, Public sector organization
Assisted in the conduct of an organizational review of a public sector organization to clarify its role and strategic plan for the future. Project work focused on facilitation of focus groups, consultation with diverse stakeholders, data collection, and grouping and prioritizing discussion findings.
Operational review, Manufacturing industry
Conducted an operational review of a growing manufacturing company requiring improvement in terms of systems, processes, procedures, performance indicators, and resources. Conducted a gap analysis across the main functional areas, including accounting, administration, sales, production, and systems to identify shortfall areas. Developed a comprehensive list of recommendations for implementation, as well as a high-level action plan.
Operational review, Health and wellness industry
Conducted an operational review of a health and wellness company with the objective of improving performance and shareholder value. Areas of review included accounting, finance, human resources, sales, marketing, systems, and administration. Developed a comprehensive list of recommendations for implementation, to address systems, policies, procedures, business development, and financial position. This project also included working directly with the Board of Directors to address business strategy and shareholder issues.
Operational review, Construction and building materials industry
Conducted an operational review of a rapidly growing group of companies in the construction and building materials industry. The project commenced with conducting a gap analysis across the accounting, finance, human resource, systems, and management reporting functions, and was expanded to include additional areas. Developed a comprehensive list of recommendations for implementation, as well as a highlevel action plan. Phase II of this project included direct assistance with the implementation process, as well as providing advice in additional areas, including financing, growth strategies, and planning for the launch of a new venture.
Operational and business strategy review, Value-added agriculture industry
Conducted an operational review of a company in the value-added agriculture industry, to assess its current state, business strategy, and identify recommendations for improvement. A gap analysis was conducted across various key areas, including the product offering, production, sales, marketing, market opportunities, management/administration, and finance. Developed a comprehensive list of recommendations for implementation, as well as a highlevel action plan. This project also included facilitating a strategy session with the Board of Directors.
Executive/Senior Management Compensation Reviews, Various industries
Project work typically includes a market salary survey of executive team positions, review and assessment of the existing program, and development of a comprehensive compensation program. May include short term, long term, variable, and equity components.
Market salary surveys, various organizations
Conducted a wide range of salary surveys and compensation studies for key positions in various industries, including professional services, telecommunications, agriculture, and education.
Human resources audit, Crown Corporation
Completed an audit of the human resources function for a crown corporation experiencing significant growth. Project work activities included documenting and clarifying existing human resource processes, assessing based on audit criteria, and identifying areas for improvement.
Recruitment and selection, various organizations
Conducted a number of recruitment and selection assignments for a wide range of professional positions.
Job descriptions, evaluation, and performance standards, Various organizations
Conducted various projects relating to job analysis, design, evaluation, and performance standards. Key worksteps involved collection of job tasks and responsibilities, developing job design alternatives, and establishing performance standards.
CEO performance appraisal, Various organizations
Adapted, implemented, and provided guidance in the area of CEO performance appraisal.