MEDIA: CBC News Network Weekend Business Panel (February, 2024)

It’s Super Bowl Weekend on the CBC News Network Weekend Business Panel, alongside Jeanhy Shim, Christian Bravo, and Marianne Dimain talking another round of layoffs at Bell Media, Google’s AI chatbot, Gemini, coming to Canada, and, of course, those commercials that Canadians won’t be seeing during the big game on Sunday.  You can watch the Weekend Business Panel on Saturday mornings at around 10:15 AM ET on CBC News Network.

This week’s Business Advisor Highlight:

The importance of the female consumer demographic has long been known as highly lucrative, in that women have significant influence in a wide range of buying decisions, including in the areas of housing, vehicles, travel, consumer goods, groceries, anything and everything related to children, and more.  Not only do women have significant influence in this regard within a family unit, single women are also a very powerful demographic.  Over the years, numerous consumer research studies have reported these findings.

Which makes it more than a little ironic that it took a well known celebrity attending a handful of football games for some brands to decide to advertise during the Super Bowl (you guessed it), targeting women.  This, in concert with obvious efforts on the part of the NFL and its broadcast partners to utilize Taylor Swift’s attendance to increase viewership numbers (anyone who has watched sports for a long period of time will understand why this is so evident).

Millions of women have watched football for decades (myself included), however, it took the attendance of one popular female celebrity for this large audience to be of relevance.  Really?  And, yes, women do buy more than makeup!

Brands need to ensure that they understand their target market, in various respects, including size, trends, and the key aspects of decision making and influence in order to develop strategies to reach potential consumers.  From what we’ve seen here, it appears that the lucrative female football-viewing market has been poorly recognized until now.

Thanks for watching, and see you next time!

Brands that Aim to “Super-Please”

It’s not too often these days that a brand steps up and takes action to “super-please” its customers, but one of my favourite brands, Babor skincare, did just that for me recently by sending me the most wonderful package of their products.  I’ve loved great skincare products for most of my life and they are especially important these days, given the TV work that I do (in an HD world, no less!).  Regardless, who doesn’t love skin that looks and feels great every day?

 

I’ve been using Babor for a while now and here’s a look at the products I will be trying and commenting on (via my Instagram page) over the next while:

  • Cleansing HY-OLa cleansing oil for all skin types.  With oil-based cleansers being all the rage these days, Babor has combined the natural cleansing powers of water and oil and developed a unique bi-phase, deep action cleanser that promotes skin vitality.
  • Phytoactive Sensitivethe treatment phase for cleansing with HY-OL, containing herbal essences tailored to sensitive skin types, designed to refresh and lend radiance.  Since I love scent, I can’t wait to try this relaxing product.
  • Rejuvenating Face Oil, a newly launched product designed to give skin an extra boost.  Inspired by Dr. Babor’s research on lipids and by the black rose, this luxurious face oil lends new radiance to the skin.  Looking forward to trying this product, as face oils provide such great moisturizing benefits.
  • Hydra Plus Active Fluid, from Babor’s luxurious ampoule collection, Hydra Plus provides a moisture boost to dry and dehydrated skin.
  • Algae Active Fluid, another powerful ampoule, bringing the benefits of the sea to dry, dull skin.
  • Ampoule Advent Calendar, and finally, Babor’s festive Advent Calendar featuring 24 ampoules from its collection, resulting in healthy, hydrated, and glowing skin, just in time for the Holidays.  Who says we can’t celebrate all year long?

I definitely have my Babor favourites, but I’m looking forward to adding some new products to the list.  Brands that go out of their way to let customers know that they truly matter are more than worthy of a mention, and I’m pleased to do that here.  Thank you so much!