MEDIA: CBC News Network Weekend Business Panel (August, 2025)

Pleased to join the CBC News Network Weekend Business Panel, alongside Cristian Bravo, Moshe Lander, and Mark Carcasole, talking the Air Canada strike; you can watch our segment here.

This week’s Business Advisor Highlight:

In a competitive business environment, companies must ensure that their primary focus is on their customer, as attracting and retaining them is key to a company’s survival.  Experienced business leaders understand how difficult it is to attract and keep customers, especially since consumers generally have numerous alternatives.  This simple reality is a given in the business world, and demonstrates just how far off the map Canada’s airline industry is, in terms of customer focus.

A key responsibility of those in senior roles is to maintain relationships; this includes between a company and its staff/labour group; another important responsibility is solving problems.  The current situation demonstrates that neither party has done so, leaving their customer to incur the impact of this failure, including vacations ruined, business trips cancelled, being stranded abroad, and facing extensive unexpected costs.  This situation, quite frankly, is unacceptable.

Thank you for watching!

Jenifer Bartman
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